Impact...

Public speaking is about more than giving speeches.

It’s about impact … your ability to be persuasive, to change minds and attitudes, to educate, advocate and inform.

It’s about shaping a message, then managing that message to achieve a desired outcome.

When you understand that you, as the speaker, are there for the benefit of your listener, your message begins to change subtly. No longer is it about you. It’s about your audience, your client, your peers.

Now you start to have real impact. You are delivering precisely what your listener hopes to hear. You have the first requisites of influence.